Synopsis >> Your Brand

Growing your garden center
through strategic branding and marketing

Get the most out of your marketing and advertising budget

Current Article >> BRAND TOUCHPOINTS: Say what you mean... mean what you say!

Branding your garden center is more than creating a logo or designing a website from a template. A good branding campaign increases your perceived value in your customers' minds. Increased value means increased sales, increased price points, increased customer satisfaction, increased referrals, and creating customers for life.

Strategic branding starts with defining who you are, narrowing your focus and having the will to create something special. Define your nursery customers' perceptions by showcasing what unique points you currently have and what can you create that is different than anyone else. Create more value for your customers by solving their problems and adding key features... displays that inspire... garden center signs that enhance as well as inform. Then, create a plan on how to rollout your new/updated brand... which should first start with your staff getting behind the new brand message. You can do this with a good internal branding campaign.

With your employees behind the new brand, you can now focus on getting your message to your target audience. By developing a marketing plan, you can reach your audience within a set budget. Now build your marketing materials focusing on your brand message and goals.

Like watering a sapling, once your new brand saturates your target market, you will begin to experience new growth. How much growth depends on how quickly and aggressively you advertise and get your message out.

Current Article >> BRAND TOUCHPOINTS: Say what you mean... mean what you say!

If you need any help in defining your mission or creating a powerful internal brand, CONTACT US today.

info@holbergdesign.com

GreenBranding >> 717.843.4048 >> IM: holdes@mac.com

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