Helping garden centers succeed

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Plants are your passion and both of your thumbs are green. You started your business because of your love and passion for things that are beautiful. Now, you have a full-grown business. And, with a business comes responsibilities - like making money. The world of garden centers has changed over the last few years. Box Stores are seeing the value of selling plants and garden equipment and competition is getting fierce. Bad weather is also affecting sales... and your margins are getting thinner.

How can your garden center compete with your competition, increase foot traffic, and increase your margins? Take a look through our Help area for some tips and ideas about the power of "brand"... and how to get the most out of yours. And, start marketing your business like it was a business.

Current Article >> Case study - Stauffers of Kissel Hill

Here are recent trade journal articles to which we contributed content:

Cross Marketing Dos and Dont's: Garden Center magazine - November 2007
Cross merchandising is trickier than it seems. If done well, you’ll see huge turns on the displayed items. But too often, easily avoided mistakes lead to stagnant sales.
"You have to be bold enough to attempt it. Sometimes that boldness means you will put things together that might not work visually, but until you try it you won’t know if it is shoppable for your customers" ... Read more

Make the most of your store's hot spots: Garden Center magazine - August 2007
Everyone knows that displays work. As in all things, though, some are much better at playing with the nuances and know how to get the most from their high real estate areas of the store... Read more

Traffic flow patterns that work: Garden Center magazine - February 2007
The goal of traffic flow is obvious, said Richard Holberg, president of Holberg Design in York, Pa. It’s to get customers to go where you want.
Too often, retailers think about a store layout as if it were a set of blocks. Each department represents a self-contained block, with plenty of thought given to how customers will find product within its borders. Where garden retailers stumble is in how to help customers navigate the entire store... Read more

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Current Article >>

CASE STUDY
A new Garden Center brand for Stauffers of Kissel Hill

Future Articles >>

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