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Your Garden Center in-store experience

Inspire them with creativity!

Increasing the number of items sold to each person is a strategy used by most successful shops and stores worldwide. Some stores (think national leading convenience stores) spend a very large percentage of their marketing dollars on just how to increase items-per-sale. How could you increase items-per-customer?

Utilize your stores' zones to their fullest.

Your garden center is made up of several zones and your customers act differently in each zone. Play to each zone's strength and lead your customers through your store.

Find your "hot areas" and play to them. Take time to look at your garden center and nursery floorplan and watch to see where your customers go. Here's a recent Garden Center magazine article we contributed to on HOT ZONES.

Inspire your customers with creativity.

Most of your customers have a hard time picturing your garden center products in their environments. Inspire them with creative displays. Tell a story with your displays. Make your displays look like someone just stepped out of the scene and will be right back. What was the person doing in your display? Kick up the creative juices in your clients' minds.

Create a remembered experience.

Give them something to talk about. Create a new experience that they have not had before. Create an organic tea bar in your garden center. Have a relaxation garden that gives them an opportunity to sit down. Create a unique employee attitude marker to set your Garden Center store experience apart from the other stores. Make them want to come back by giving them a positive shopping experience.

Here are other recent trade journal articles concerning in-store issues to which we contributed content:

Cross Marketing Dos and Dont's: Garden Center magazine - November 2007
Cross merchandising is trickier than it seems. If done well, you’ll see huge turns on the displayed items. But too often, easily avoided mistakes lead to stagnant sales.
"You have to be bold enough to attempt it. Sometimes that boldness means you will put things together that might not work visually, but until you try it you won’t know if it is shoppable for your customers" ... Read more

Traffic flow patterns that work: Garden Center magazine - February 2007
The goal of traffic flow is obvious, said Richard Holberg, president of Holberg Design in York, Pa. It’s to get customers to go where you want.
Too often, retailers think about a store layout as if it were a set of blocks. Each department represents a self-contained block, with plenty of thought given to how customers will find product within its borders. Where garden retailers stumble is in how to help customers navigate the entire store... Read more

info@holbergdesign.com

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