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Free Help >> Examples Image shapes perception Taking your Garden Center image and brand to the next level Current Article >> A "Brand New" Stauffers of Kissel Hill Garden Center How does your Garden Center image affect your brand? Take a look at the above simple shop signs. Now in which store would you expect to pay less? In which place would you expect to find a better quality product? Which sign design "fits" the name of the shop? Your garden center image creates perceptions in your customers' minds and their perception should match your offerings and services. If they don't, then you're marketing to the wrong customers. With increased value you can increase your prices to match. How do you increase the value you supply to your customers? By focusing on what you do differently and changing their perception of your business... by matching your image with this unique value. Make your business look special and inviting. Brighten your colors. Create a sense of style. Develop a garden center signage program that fits your brand and creates mood. Create marketing materials that tell a story and have emotional appeal. Show the value you have and showcase why they should shop with you. Current Article >> A "Brand New" Stauffers of Kissel Hill Garden Center In this article you will find a brand redesign with before and after examples illustrating the power of perception. Read the article... and then take a look at what your visual identity program is saying to your customers.
GreenBranding >> 717.843.4048 >> IM: holdes@mac.com Garden Center Marketing and Advertising | Your Garden Center Brand |
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