01. Full-Day Site Review:

• Exterior
  • Signage effectiveness
  • Storefront
  • Curb appeal
  • Entrance
• Inside
• Signage effectiveness
• Decompression zones
• Traffic flow
• Shopping aisles and product placement
• Discount area
• Sales completion zone
• Hot spots
• Compelling – idea-building displays
• Problem areas
• Ability to find help
• Store appeal
• Invite people to stay longer
• Inspire people to buy items
• Rest areas
• Sharing knowledge to customers
• Employees
• Review competition in the area

02. Brand outreach review (marketing plan):

• Review of current marketing plan
• Review of current marketing messages/tactics
• Review of current internet branding strategies
• Review of current customer list and usage
• PR opportunities
• Competition message review

03. Website review:

• Impact on the market
• Website marketing
• Effectiveness
• Brand message/consistency
• Technologies used
• Storefront effectiveness

What do you get?

• Detailed findings on above items
• Missed opportunities
• Proposed plan to increase per item sale to each customer
• Proposed plan to increase price point by increasing the consumer’s expectations
• List of recommended changes and how to move forward

We are a full-service garden center branding and marketing agency. We customize our branding services to each retail garden center or nursery need and match up the right solutions for the intended goals of your business. To get started contact us for more information or a Brand Review quote.

info@holbergdesign.com

GreenBranding >> 717.843.4048 >> IM: holdes@mac.com

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